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Brand Strategist
My Work


Strategy & Design: Rethink the Plumbing Aisle for Home Depot
Project Overview Home depot is the ultimate DIY stop over but there is little differentiation with other players in the category. ...
Apr 1, 20212 min read
6 views


Brand Positioning: Bodyarmor Superdrink
Sports drink market continues to decline to beverages with more functional ingredients, and yet Bodyarmor does little to differentiate.
Feb 17, 20202 min read
12 views


Fundraising Campaign: "Cost of Living"
Give the well-intentioned activists a cue to encourage everyday donations by making everyday moments feel just as relevant...
Feb 17, 20202 min read
35 views
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