Strategy & Design: Rethink the Plumbing Aisle for Home Depot
Project Overview Home depot is the ultimate DIY stop over but there is little differentiation with other players in the category. ...
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Brand Strategist
My Work
- Feb 17, 2020
- 2 min
Brand Positioning: Bodyarmor Superdrink
Sports drink market continues to decline to beverages with more functional ingredients, and yet Bodyarmor does little to differentiate.
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- Feb 17, 2020
- 2 min
Fundraising Campaign: "Cost of Living"
Give the well-intentioned activists a cue to encourage everyday donations by making everyday moments feel just as relevant...
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