Strategy & Design: Rethink the Plumbing Aisle for Home Depot
Project Overview Home depot is the ultimate DIY stop over but there is little differentiation with other players in the category. opportunity to take up a solution that will help it differentiate itself. The DIY customers are looking at cutting down labour cost, want to control the entire home improvement process are caught up in the aesthetics of their final project, they don’t know what they need and are frustrated when they get it wrong and have to visit the store multipl